• Contact Us
• About Us
  Staff
  Community Well Being
• Resources
  Publications
  Tools
  Useful Links
• Our
  Services
  Program Evaluation
  Evaluation Capacity Building
  Evaluation Systems for Organizations
  Market Analysis
  Specialized Services
• Learning
  Approach
• Home

Torres Consulting Group can directly support your program or organization’s planning and resource allocation by analyzing existing markets and emerging trends related to your service areas and target populations. For example, we can:

1. Assess consumer opinions and perceptions in support of developing campaigns directed at increasing awareness, knowledge, and/or changing behavior


2. Analyze - size and expected growth of markets; customer segmentation, pressures, and needs; policy and funding trends; and competitor product and services – in support of decision making about program and product development


3. Analyze needs, issues, changes and potential solutions in support of decisions regarding programs of funding


4. Conduct gap analyses: systematic inquiry and analysis of existing initiatives, programs, and services to identify gaps, directions and strategies for leveraging resources and providing needed programs and services for your target audience, or identify potential partners for collaborative initiatives

For these analyses we:

1. Compile information from secondary sources, such as federal, state, and local demographics; census data; social trends and indicators data


2. Conduct comprehensive reviews of targeted websites, documents, and bodies of literature


3. Conduct surveys, interviews, and focus groups to provide multiple perspectives from your target audiences, clients, funding agencies, and/or other organizations as needed


4. Integrate the results of the foregoing according to an analytic framework that addresses the specific purposes of the market analysis

We are especially skilled at facilitating knowledge transfer and the use of research findings among a wide variety of constituents. In particular, we will create engaging presentations and reports which are readily comprehensible and facilitate the assimilation of complex information, thus maximizing the study’s meaningfulness and utility for understanding, coordinating, and developing efforts to increase your organization’s growth towards its goals.